January 22, 2016
First Dedicated Breast & Bowel Cancer Screening Center Opens in Qatar
With the Al Wakra Health Center in Qatar now housing a new Breast & Bowel Cancer Screening Center, Action Qatar was called upon to plan, coordinate and manage all aspects of the official opening, handling event logistics and all media aspects of the occasion. The event was held under the Patronage of the Minister of Public Health, Abdullah Bin Khalid Al Qahtani, in the presence of journalists and VIPs.
Action Qatar has been handling the PR & Marketing of the Breast & Bowel Cancer Screening Programme (also known as ‘Screen for Life’) since May 2015, led by the Primary Healthcare Corporation under Qatar’s National Cancer Programme.
It is planned that the Al Wakra facility will be further boosted by two more centers in Leabaib and Rawdat Al Khail, as well as a Mobile Unit van, to effectively and efficiently deliver cancer screening procedures to everyone across the country.
At the recent opening event, Action organized and coordinated live interviews, with coverage by the country’s biggest TV Channels – Al Rayyan and Qatar TV – while great coverage was also received by all 7 Qatari newspapers that attended the occasion.