January 15, 2018
At the end of 2017, parcel services provider “DPD Latvija” implemented an initiative to deliver donations to animal shelters in Latvia free of charge. DPD couriers picked up the parcels, containing various donations including food, blankets, bowls, toys and other aid, from any address in Latvia and delivered them to the animal shelter of the sender’s choice. Action Latvia helped DPD spread the word about the initiative through a media relations programme of the project.
DPD’s efforts received wide media coverage, including broadcasts on national TV and radio stations, interviews in leading daily newspapers, wide social media reach, and social media influencer involvement. During the 3-month charity drive, 265 parcels weighing over 2400 kilos in total were delivered to 6 animal shelters throughout Latvia participating in the initiative, bringing needed supplies for the Holiday season.