Case Studies Kingdom of Saudi Arabia

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Launching Virgin Mobile into KSA using a strategic blend of off and online communications

Action Arabia was tasked with launching the popular wireless telecommunications company, Virgin Mobile, as the official mobile service provider in Saudi Arabia. With extremely high internet penetration in Saudi Arabia, it was clear from the outset that the campaign needed to be integrated across online, social and traditional channels, in order to maximise reach and exposure with the right demographic.   The launch…