Case Studies Bulgaria, Croatia, International Client Hub, Kazakhstan, Latvia, Lithuania, Romania, Serbia, Ukraine

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Expanding communications with Boehringer Ingelheim

Action Global Communications has been working with Boehringer Ingelheim, one of the world’s leading research-driven pharmaceutical companies, since 2008, driving PR and communications activities across the CEE and wider region. With the regional activities informed by a central strategy, the communications are coordinated via a regional hub in the form of Action’s International Client Service Team, with markets categorized by commercial priority and…

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Electrolux: Celebrity Chef reveals the Secret Ingredient

When global leaders in home and commercial appliances Electrolux wanted to boost brand awareness for a relaunch in Bulgaria, they called on Action to present the company as a pioneer and innovator, positioning the Electrolux as the best-in-class high-tech steam oven manufacturer in Bulgaria.   In response, Action organised a unique and memorable ‘Electrolux Secret Ingredient’ event for media at the Hilton Sofia,…