July 4, 2016
Supporting long-standing client Noble Energy’s commitment to sustainability, environmental support and marine conservation, the Action team planned, coordinated and executed an innovative beach adoption initiative, which saw the leading independent oil and natural gas exploration and production company, take protective ownership of a 400-metre long stretch of Faros beach in the Larnaca district of Cyprus.
As part of the campaign, a beach clean-up effort was arranged, as were initiatives to upgrade the area for the local public. The campaign resulted in the beach being upgraded, and part of the beach even being listed as a protected area by the Natura 2000 network.
Not only did the campaign generate an impressive amount of positive media coverage in the local media, but also reaffirmed the company’s commitment to the local community, strengthening ties and establishing them as a company committed to furthering environmental and marine efforts in Cyprus.