Case Studies

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On the road with IOM: Addressing the issue of human trafficking in Ukraine

Ukraine has one of the highest human trafficking rates in the world; and to address the problem and raise awareness among young men and women between the ages of 16-35 in Ukraine, Action was contracted by the country’s International Organisation for Migration (IOM), to develop a communications strategy and carry out a series of regional information campaigns. Action Ukraine also developed the full…

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Etihad helps Russians play out their Dream Journey on Social Media

To spread the word about Etihad’s competitively-priced fares among young audiences across Russia, the Action team took advantage of St. Petersburg’s reputation as the cultural hub of Russia and developed a co-promotional campaign for the airline in partnership with Bushe confectionery shops in St. Petersburg and Cheaptrip travel agency in St. Petersburg and Moscow.   Action Russia engaged target audiences through a fully…

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Cyprus says “Hello Gap” at an exclusive media launch event

To raise awareness and create buzz surrounding the launch of the first ever Gap store in Cyprus, Action put together a creative, fully integrated launch campaign.   To give the media an exclusive preview of the look and feel of Gap’s classic American styles, Action hosted a press event two months prior to the store opening. Among the journalists invited, leading business, fashion…

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Ritter Sport Austria: Annual “SWEET” Press Event

Leading high-quality German chocolate manufacturers Ritter Sport had a goal: To be seen as an innovative and creative brand, that provides extraordinary flavours for their customers in Austria, so they contracted Action to help the company achieve its target.   In order to ensure Ritter Sport realised its vision, Action organised a press event to position the Austrian Managing Director as a key…

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Electrolux: Celebrity Chef reveals the Secret Ingredient

When global leaders in home and commercial appliances Electrolux wanted to boost brand awareness for a relaunch in Bulgaria, they called on Action to present the company as a pioneer and innovator, positioning the Electrolux as the best-in-class high-tech steam oven manufacturer in Bulgaria.   In response, Action organised a unique and memorable ‘Electrolux Secret Ingredient’ event for media at the Hilton Sofia,…