June 20, 2013
Action Boosts Summer Fest Abu Dhabi in Saudi Arabia, Kuwait & Qatar
This month, Action and the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) took the emirate’s Summer Fest Abu Dhabi promotion direct to the GCC, with road shows in Saudi Arabia, Kuwait and Qatar
Between June 9th and 13th, Action’s extensive regional network showed it’s unparalleled talent and reach by informing a broad selection of media about the road shows and attracting them to the events, which took place in markets where Action has a particularly strong presence.
In Qatar, for example, media were invited to the roadshow event followed by dinner in the evening at Sharq Village. Media attendance was impressive and one of the journalists (from the Qatar Tribune, an English-language daily) won the raffle prize – a round-trip ticket to Abu Dhabi with 3 nights stay in 3 different hotels.
Summer Fest Abu Dhabi – an upgrade of the emirate’s annual summer promotion – has been expanded into a 52-day extravaganza spanning mid-summer, the Holy Month of Ramadan, Eid Al Fitr and the destination’s traditional Eid Fest celebrations.
Running from June 27th to August 17th, Summer Fest Abu Dhabi will revolve around a family-friendly hub of edutainment activities, world-class shows and exciting international performances spread over four action-packed halls at Abu Dhabi National Exhibition Centre (ADNEC).
The GCC road show comes as the region continues to attract more Gulf visitors than ever before.