As individuals, we can all view things differently from each other. This notion applies just as well to clients as to their PR agencies and PR managers. Differences of perspective, if not managed effectively, can lead to differences in understanding and, worse, difficulties in a client relationship. However, you can learn to excel in your client relationships by ensuring you follow these eight…
By all conventional knowlege, ‘expert’ is not instantly associated with ‘young’, yet the Romanian PR industry proves this assumption wrong. Romania has been playing a game of ‘catch up as fast as you can’ with the Western world over the past 15 years. While the PR industry is still young, it has come a very long way in a very short time, growing…
I think digital PR finally hit home when I started reading the blog entries that have been posted by my colleagues from around the network. It is so refreshing to read what people have to say direct and unfiltered. One of the hardest things I have had to do in managing a network of different agencies and people, is to understand where everyone…
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